Samantha Dawkins

Manager of Marketing and Branding
Caesars Corporation, Las Vegas, Nev.

Dawkins, a 2006 mass communications graduate and Phi Mu member, earlier in her career, worked in marketing at AFLAC in Columbus, Ga., and Kraft Foods. Now she is a rising manager on one of the world’s top casino and entertainment organizations. “I’ve got a passion for perfecting my craft, where sweating the small stuff comes standard,” she says. “Being a brand transformation artist requires a trifecta of understanding: what’s now, what’s next and what’s never been done before.”

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