Eryn Erickson, A ’06, of Alpharetta, Georgia, recently wrote a piece for YSF magazine about the challenges of starting a business and how she overcame these hurdles with the support of family and friends. Eryn’s lifestyle brand, So Worth Loving, will be opening a new retail space in downtown Atlanta this fall. To learn more about SWL and to shop their products, www.soworthloving.com.